While some avenues are obvious and low cost, such as being able to start a website for free or use social media to reach out to different cohorts of people, others are a little more complex. However, without keeping up with the latest technology and giving customers options as to how they access the company’s information, products, and services, they could be doing themselves a disservice. They could be making themselves less visible and ultimately affecting revenue too. Mobile apps are becoming increasingly popular pieces of software that a wide range of businesses have used to help them stay better connected with customers. From banks to food delivery services, airlines to healthcare, there is virtually no industry that hasn’t explored how mobile apps can help to communicate more effectively and improve marketing efforts overall. Making the most of mobile apps means businesses need to understand not only the numerous benefits but also what their company hopes to gain. Let’s explore some of the benefits that can help enterprises to achieve their unique marketing and revenue goals.
#1 More targeted marketing campaigns
Mobile applications allow companies to communicate directly to the user. This has proven very effective when launching new products, offering discounts, informing customers of additional new features, and boosting general marketing campaigns. Because apps allow the user to target customers based on several factors such as location, shopping behavior, gender, age, and so on, businesses can create highly targeted campaigns that are much more likely to engage that specific cohort of people.
#2 Better brand recognition
Mobile apps bring with them the ability for businesses to communicate more frequently with their customers, thus building a connection and increasing recognition. Reminders sent via the app will keep your brand at the forefront of customer’s minds and will influence their decision making when they come to make a purchase. Reminders and notifications that are positively received (such as offers and discounts) can also help to build brand loyalty meaning your customers are more likely to return to you time and time again.
#3 Another route to sales
Research has shown that the majority of people tend to browse on their phones for the products and services they require. Because of this, businesses that have mobile apps are giving their customers a quicker, easier to navigate, more interactive option than trying to use their websites while operating a handheld device. The app is carefully designed to be mobile-friendly and will gently push users towards the checkout, making it easy, hassle-free (and more tempting) to purchase their smartphone.
#4 Boosts customer engagement
Excellent customer communication is essential and goes hand in hand with business success. Apps are unique communication tools and enable businesses to send notifications to customers but also allow customers to effortlessly communicate any concerns, comments, or complaints and receive prompt responses too.
#5 Keeps you competitive
If your competitors are utilizing apps and you aren’t, you’ll potentially seem outdated and less appealing. Alternatively, if you are the only business to offer a mobile app to your customers, you’ll stand out from the crowd. Either way, it makes solid business sense to get involved, to remain competitive in the marketplace, and to build better customer loyalty.
#6 Maintains visibility
It doesn’t matter what industry you are in, if your customers can’t find you, they won’t be able to buy from you. Engaging with mobile applications is another way to ensure that you remain visible to your customers. Having your app right there every time a user looks at their phone screen will keep your business in mind, and a good app will demand attention and boost the overall visibility of your business.
#7 Provides customers with better value
A mobile app is a fantastic way to show your customers that you care. By providing customers who download the app with discounts and loyalty schemes, you are offering better value, and this is something that your customers will love. Now that you have a greater insight into why mobile apps are essential in increasing revenue, visibility, and brand loyalty. You can hope to attract new customers, retain old ones and generate more profitable opportunities for your business. Good luck!
